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Dr. Cristián Sepúlveda
Associate Professor of Marketing


Areas of expertise

  • Marketing
  • Sustainable development
  • Data Analytics

Education

  • , Digital Marketing Institute, 2019
  • Ph.D., Marketing & sustainable business practices, University of Wyoming, 2019
  • M.A., Economics, The University of Texas at Austin, 2014
  • Industrial Engineering degree, Universidad Gabriel Mistral, Santiago, Chile, 2008

Selected Publications

Sepulveda, C. A., Shultz, C. J., & Peterson, M. (2022). "Evolving Marketization, Societal Trends and Indicators in Chile and the Andean Region," Markets, Globalization & Development Review: Vol. 7: No. 3, Article 2. DOI: 10.23860/MGDR-2022-07-03-02

Conferences

Presentations

Sepulveda, C. & Peterson, M. (2025). "Macromarketing systems and social conflict in South America." Presented at the 2025 Macromarketing Conference, Rio de Janeiro, Brazil.

Sepulveda, C. & Peterson, M. (2018) "Analysis of the Impact of Blockchain on Industries." Presented at 2018 JPIM Research Forum, Chicago, IL.

Brewer, B. & Sepulveda, C. (2017) "Purchasing function involvement in the outsourcing process." Presented at 2017 AMA: Winter Marketing Educator’s Conference, Orlando, FL.

Sepulveda,C (2017)"OnlineStores:Overcometheinabilitytotouchaproduct."Presentedat2017AMA:Summer Marketing Educator’s Conference, San Francisco, CA.

Brewer B. & Sepulveda, C. (2016) "Procurement’s impact on Outsourcing: Role and Contribution." Presented at 2016 Decision Science Institute Annual Meeting, Austin, TX.

Doctoral Research Symposiums/Seminars

  • 2019 PDMA Doctoral Consortium, Urbana Champaign, IL.
  • 2019 Macromarketing Society Doctoral Colloquium, Cleveland, OH.
  • 2018 Mittelstaedt Doctoral Symposium, Lincoln, NE.
  • 2017 AMS Doctoral Consortium, Coronado Island, CA.
  • 2017 Mittelstaedt Doctoral Symposium, Lincoln, NE.

Presentation Reviewer or Committee Member

  • Reviewer for 2018 AMA: Winter Marketing Educator’s Conference, Orlando, FL.
  • Session Chair for "Consumers and New Product Adoption", 2018 JPIM Research Forum, Chicago, IL.
  • Reviewer for 2018 JPIM Research Forum, Chicago, IL.
  • Reviewer for 2017 AMA: Summer Marketing Educator’s Conference, San Francisco, CA.

Conference Attendee or Volunteer

2019 AMA: Summer Marketing Educator’s Conference, Chicago, IL • 2019 Macromarketing Society Annual Conference, Cleveland, OH.